RFL Electronics, a concern of the country’s leading business conglomerate PRAN-RFL Group, has started exporting refrigerators and air conditioners to three new countries. The destinations are Nepal, American Samoa and Senegal. Shipments of ‘Vision’ branded refrigerators, air conditioners and other home appliances have recently been dispatched to these markets.
Currently, Vision products are being regularly exported to more than 25 international markets across Asia, Africa and the Pacific region. Demand for products such as refrigerators, air conditioners, water purifiers and microwave ovens is steadily increasing in these markets.
Kamruzzaman Kamal, Director (Marketing) at PRAN-RFL Group said, “Our aim is to take Made in Bangladesh products to different parts of the world and further expand the country’s export market. The entry of Vision products into new markets such as Nepal, American Samoa and Senegal is an important part of our global expansion strategy.”
He further said, “We are continuously working to strengthen our presence in global markets by expanding distribution networks and entering new destinations. Through the Vision brand, we aim to ensure sustainable export growth in the long run.”
Engr. Md Nur Alam, Executive Director of RFL Electronics Ltd., said, “Vision refrigerators and air conditioners are built with modern technology, ensuring energy efficiency and environmental friendliness. With advanced inverter technology and reliable performance in challenging weather conditions, Vision products are gaining rapid acceptance in international markets.”
He further added, “Through continuous improvement in production processes and technology while maintaining quality, we are working to strengthen Vision’s position in the global market.”
Vision products including refrigerators, air conditioners, microwave ovens and water purifiers are currently being exported to more than 25 international markets across Asia, Africa and the Pacific region. The company continues to expand its presence globally to enhance the recognition and acceptance of Made in Bangladesh products.